East China's Fujian province has recently launched five premium tourism routes designed for Taiwan compatriots to strengthen cross-Strait cultural ties through shared heritage and ancestral roots.

The initiative, titled "The Journey of Shared Heritage and Glory", was unveiled following a series of central government measures introduced on Apr 12 to promote cross-Strait exchange, including tourism.

The five routes, each lasting six or seven days, focus on themes including southern Fujian culture, folk beliefs, ancestral temples, regional cuisine, and revolutionary history. Organizers said the routes are tailored to meet the needs of Taiwan residents seeking to visit ancestral homes, attend religious ceremonies, or reconnect with relatives.

Fujian has long been a major destination for travelers from Taiwan. In 2025, the province received 2.14 million Taiwan tourists, a 58.1 percent increase from the previous year. Fujian was also the first province to resume travel for mainland residents to Jinmen and Matsu islands administered by Taiwan after the COVID-19 pandemic. Additionally, 112 tourist attractions in Fujian now offer free admission to first-time visitors from Taiwan.