This year features the first edition of Happy Chinese New Year after the Ministry of Culture and Tourism was established in a merger of the previous ministry of culture and national tourism administration.

Luo said culture and tourism are combined in many events in the upcoming program. During the Trafalgar Square parade, for instance, major promotional events of Chinese tourism will be held. In Egypt, a large multimedia show on the Giza pyramids will include a Chinese edition to attract more Chinese tourists during the Spring Festival holiday.

Events relevant to Happy Chinese New Year will become parts of 20 tourism expos worldwide as well.