Australia is always a popular destination for Chinese tourists.[Photo/CFP]

Golden Week will have three peak times－the first in early February, as some people try to avoid the festival rush, according to You.

He said most people will depart on Feb 8, the first day of the Chinese New Year. The last peak will carry through to Feb 14, Valentine's Day.

Spring Festival means big business for travel agencies.

"Our sales record for a single day is up to 100 million yuan this peak season," said Ctrip's Dai.

Most travelers choose high-end tourism products during the Spring Festival, as they usually spend the holiday with family members, he added.

Ctrip's most expensive product this holiday season is a cruise to Antarctica, priced at 300,000 yuan for two people. The 24-day tour also stops in South America.