Wedding is a traditional reason for going out to travel. [Photo/CFP]

He said the well-off preferred going abroad with family, as they are usually too busy during the festival for many gatherings.

HHtravel, a luxury travel agency based in Shanghai that is well-known for global tour products priced at more than 1 million yuan, launched several private high-end tour specials for Spring Festival that were almost fully booked half a month out.

Europe is still a major destination, although some travelers are concerned about the safety there.

HHtravel's packages to Europe, including the 10 most expensive Michelin restaurants and Capri Island, the most expensive luxury island in Italy, are priced between 97,500 to 115,000 yuan per person.