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Aging population triggers demand for 'senior toys'

Market grows for products that help reduce loneliness, support rehabilitation

By LI HONGYANG | China Daily | Updated: 2026-06-05 09:07
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Guo Xiafei's grandmother trains her motor skills with a tweezing toy. CHINA DAILY

After a cerebral infarction affected her grandfather's speech and mobility, Tan Mengqian, 32, got creative. Her grandfather, a retired professor from Tai'an, Shandong province, could no longer walk steadily or communicate clearly.

"I needed to find things he could do with his hands while sitting down," Tan said. She started with large-print books and picture books, which he enjoyed. But she wanted more than just a pastime.

She then turned to the internet, searching for "toys for the elderly with dementia".

What she found were sensory touch toys for children. "He would touch and play with them to help develop his tactile perception," she said. But engagement was limited. "He couldn't get overly absorbed in it. He might play for half an hour, then not play seriously anymore."

The core problem is a lack of suitable products for those with more advanced needs, she said.

"The elderly toys I find on online shopping platforms are not right for his situation. We need something that uses the hands but doesn't require fine, detailed movements."

For Tan, the ultimate solution wasn't found in a shopping cart.

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