"Driven by Shanghai's rich urban heritage and complete industrial infrastructure, we continue to integrate resources to welcome audiences from across China and the globe," said Ma Chencheng, president of SMG Live.
In 2025, the "See You in Shanghai!" brand saw five major residency projects stage nearly 1,000 shows with over 240 million yuan ($35.28 million) in box office revenue, driving nearly 1 billion yuan in cultural and tourism consumption, with nearly 60 percent of the audience traveling from outside Shanghai, according to Wang Jian'er, vice-president of SMG.
