SMG also announced "Phantom China Project 2.0" to develop an immersive theater experience of the Phantom of the Opera in Shanghai.
Making its highly anticipated China debut, Moulin Rouge! The Musical — based on Baz Luhrmann's classic film and winner of 10 Tony Awards — will run from Dec 15 to Jan 3, 2027, at the BOCOM New Bund 31 Performing Arts Center.
The 2026 season will also sustain long-running residencies, including the dance theater productions The Eternal Wave and The Crested Ibis, the immersive theater experience Sleep No More, and the multimedia acrobatic show ERA 2, forming a robust ecological matrix for the city's performing arts market.
SMG Live introduced a new membership project, offering hotel and travel subsidies if a show is temporarily canceled. Furthermore, SMG Live signed a strategic cooperation agreement with Jinjiang Hotels to launch "See You in Shanghai, See You in Jinjiang" themed afternoon teas and rooms, integrating cultural IP with the hospitality industry.
