“The worldwide economy is not good and the luxury fashion industry is suffering. But Margiela is living a magical moment; we are doing well. I think it is because Margiela is really creative and different. In the show, you don’t just see a collection that we are trying to sell,” he said, and mentioned that people can witness Maison Margiela’s distinction through the four exhibitions following the show.
Gaetano Sciuto, CEO of Maison Margiela, agrees with Rosso.
“We felt that Shanghai was the right place. China is a very important market for us. Shanghai is a city that has both heritage and the memory of the past, and it is fashion forward, which is like Margiela,” says Sciuto.
