Edwardian influences permeated the collection, with high collars, exaggerated shoulder sleeves, lace trims, and elongated hems. A severely damaged 6-meter-long original Edwardian painting was ingeniously transformed into a gown without any cutting.
It is the first time Maison Margiela, founded in Paris in 1988 and which entered China in 2019, has put on a fashion show in China. Renzo Rosso, the Italian founder of OTB (Only The Brave) group, which Margiela belongs to, said after the show that China is a country they very much believe in.
“The luxury industry is suffering a lot at the moment, and the only possibility for success is to partner with the Chinese market. This is why we decided to give the show in Shanghai,” he says.
