Hu Faguang, a son of a farmer, is an associate researcher at the Institute of Tropical and Subtropical Cash Crops, Yunnan Academy of Agricultural Sciences in Southwest China.

After graduating from college, Hu decided to go back to countryside to do research on coffee planting and enhance the development of Yunnan coffee.

This video tells a story of how he helped the farmers grow coffee by using the e-commerce platform and leading the village to rise out of poverty.

This video is the 13th in our series, The Flaming Happiness.