China's lack of "credit card culture" has somewhat fueled the popularization of mobile payments, especially in small cities and underdeveloped areas.

No big surprise

It is no accident that mobile payment have expanded so fast in China. According to a report by eMarketer, China's lack of "credit card culture" has somewhat fueled the popularization of mobile payments, especially in small cities and underdeveloped areas.

In a remote mountain village of central China's Hunan province, one can easily buy a hen or groceries by scanning a QR code.

Payment and Clearing Association of China said in a report that mobile payment users in small towns and the countryside account for half of the total in China. The percentage of mobile payment users in the countryside is even higher than in provincial capitals.

"Mobile payment has become the norm and companies and brands cannot afford to ignore that fact," says Li.