With the government’s development strategies overseas, TCM must be more and more recognized by the Western public. But for the industry to really bloom there, it still needs the help from many parties, including governmental and non-governmental organizations’ technical aid and guidance and an active attitude in widening the horizon on the government’s part. And a most important thing is to respect and play by the local market rules, and actively adapt ourselves to them. In this way, our traditional Chinese medicine can better serve and benefit the people around the world.

Director: Cong Fangjun

Reporter: Shan Juan

Photographer: Wu Chuanjing

Camera operator: Lin Hanqing

Translation: Jin Lu

Editor: Chris Clark

Subtitle: Tian Shimin

Producer: Flora Yue