Yao becomes ACAP WildAid spokesperson
(CRIENGLISH.com/Brandweek Online)
Updated: 2006-06-07 16:37
Houston Rockets center Yao Ming will become the new spokesperson of
international wildlife conservation organization Active Conservation Awareness
Program WildAid.
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Photo source:
Reuters
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According to a report from Brandweek Online, the Chinese basketball player
will appear in a 30-second TV spot for the organization.
The spot will air this week on Fox and CBS in the US and also on China
Central Television.
In the spot, the 7-foot-6 center will use his shot-blocking ability to save
an elephant.
ACAP WildAid will follow with other TV spots and print and outdoor ads in
which Yao will play an ongoing role and is "developing content" with the
National Geographic Channel and other networks.
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