Communications consultant confirmed
(China Daily)
Updated: 2006-05-19 09:44
Hill & Knowlton, one of the world's leading communications consulting
firms, has been named as the communications consultant for the Beijing
Organizing Committee for the Games of the XXIX Olympiad (BOCOG).
Hill & Knowlton, which was established in 1927 and is part of WPP Group
plc, defeated seven other communications agencies to win the bid.
According to the deal, Hill & Knowlton will help BOCOG implement the
communications plans for the 2008 Olympics by providing support for major
events, communications support to international media and assistance in
communicating Beijing's Olympic vision.
"Hill & Knowlton will partner with us to help provide world-class
services to the media and communicate the vision of the Beijing Olympic Games,"
said BOCOG executive vice-president Jiang Xiaoyu.
"Their expertise and capabilities will complement the resources we already
have."
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