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Mashang Consumer Finance Co, one of China's first online-to-offline (O2O) consumer finance companies, opened in Chongqing's Liangjiang New Area on June 19.

Consumer finance company is a financial institution that specializes, with the permission of China Banking Regulatory Commission, in providing loans for the purpose of consumption directly to consumers who are unable to secure bank loans.

The new finance company is invested by six shareholders whose businesses cover banking, insurance, wholesale and retail and aims to help build a bridge between the Internet and traditional industries through the O2O operating pattern.

Zhao Guoqing, founder of the Mashang Consumer Finance Co, outlined the company's development plan at the opening ceremony. Mashang plans to enhance cooperation with its shareholders and lay emphasis on the development of credit record system to start with. In 2016, the company will target to expand its market in travel, home decoration, health care and studying abroad. .

Huang Qifan, mayor of Chongqing municipality, who attended the company's opening ceremony, said that the foundation of Mashang Consumer Finance Co would boost the inclusive business finance in Chongqing, and help raise Chongqing's profile to become a financial center in western China.

Edited by Mevlut Katik