French cognac brand Camus partners with JD
Updated : 2019-01-08
( chinadaily.com.cn )
( chinadaily.com.cn )
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[Photo provided to chinadaily.com.cn] |
French cognac brand Camus signed a comprehensive and in-depth cooperation agreement with China's e-commerce giant JD in Beijing on Jan 7.
Camus will open the Camus JD flagship store and will cooperate with JD in branding, marketing, products, and channels.
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[Photo provided to chinadaily.com.cn] |
Camus cognac has been produced by five generations of the Camus family since 1863. Currently Cyril Camus - the fifth generation of the Camus family - heads the company in eight countries on three continents.
"This is a significant step for Camus," said Camus. "This e-commerce strategy with JD can give exposure to and influence millions of Chinese consumers."
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