SHANGHAI, April 27, 2012 (Xinhua) -- Ma Li (front), deputy editor-in-chief of the People's Daily and president of People.cn Co., Ltd., addresses a ceremony to celebrate the first day of trading of shares of People.cn on the Shanghai bourse in Shanghai, east China, April 27, 2012. People.cn, the official website of the People's Daily, the flagship newspaper of the Communist Party of China (CPC), started trading at 31.01 yuan per share on the Shanghai Stock Exchange Friday morning, 55.05 percent higher than its initial public offering price of 20 yuan. (Xinhua/Pei Xin)