dctech08 (UK)

As the old adage goes; if you want quality, you have to be willing to pay for it. The entry-level price for the Apple Watch is ￡299, and the Watch Edition costs more than ￡13,000 (121,142 yuan).

The Watch doesn't have the advantage of becoming a family heirloom the way other luxury timepieces do. As the Apple Watch's battery can't be replaced, it will eventually run down and die.

While a couple of thousand pounds could be a reasonable price for an 18 karat gold watch, it's debatable whether consumers will see a smart watch with a finite life as an investment on the same scale.

Model Christy Turlington Burns compares Apple Watches as CEO Tim Cook looks on following an event in San Francisco, California, on March 9, 2015. [Photo/Agencies]