Xiaomi, traditionally known as a smartphone producer, made its debut at the global Consumer Electronics Show in Las Vegas, Nevada, this year with a key mission in mind.

It is seeking to transform its image, shaped to date by its core range of successful smartphone and other devices, into being a leading technology company with international vision that is also engaged in the construction of a comprehensive ecosystem with over 50 million devices connectable through its internet of things platform.

On display at its booth at the Las Vegas Convention Center, there were more than 70 products showcasing Xiaomi's smartphones, TVs, routers and dozens of Mi Ecosystem products across categories such as smart homes, health & fitness, personal transportation and smart toys.

Although about 23 million Mi Bands and 3.3 million webcams have been sold so far, Xiaomi's international marketing and sales approach remains relatively modest given there are still no immediate plans for Xiaomi products to officially enter the premium developed markets such as the US, Canada or Western Europe.

Xiang Wang, senior vice-president of Xiaomi, told a news conference on Thursday that his company believes the LA electronics show is "ideal place for us to showcase our innovations" to a rich mix of international audiences.