The 2014 Shanxi Brands China Tour will start in the middle of April in a bid to promote its specialties to a nationwide market and enhance the influence of Shanxi’s brands. The tour will be held in a total of 11 major cities including Nanjing.
The enterprises taking part in the exhibition will adjust their product mix to suit market conditions, with 3 to 5 boutique travel routes, intangible cultural heritage items and plenty of quality cultural products on display, such as bean jelly, Guokui cake, bacon, and dough twist to give the people a taste of Shanxi.
The Shanxi Brand China Tour 2014 is sponsored by the Shanxi provincial commercial bureau, Department of Finance and Industrial and Provincial Commercial Bureau. To show more internationalization of Shanxi's brands, the province will strengthen its promotion in mainland cities where lots of multinational companies'headquarters are located and also in Hong kong, Macao and Taiwan, aiming to promote about 10 Shanxi brands into the procurement supply chain of multinational enterprises.
Edited by Zhou Yuanyuan and Brian Salter
