US footwear manufacturer New Balance Athletic Shoe recently was sued in Guangzhou for its Chinese translation infringing the trademark "Xin Bai Lun" that belongs to a local brand which manufactures shoes.

The Guangzhou Municipal Intermediate People's Court ruled that New Balance improperly used the mark and it must compensate the Chinese company 98 million RMB (16 million USD), which represents the highest amount of damages it has ordered for IP infringement since the establishment of the court, according to the China Times.

Whether New Balance is going to appeal is not yet known.