Buses in Shanghai, Chongqing and Wuhan with SHAKEspeare advertisements, running from 5 September to 16 October.[Photo provided to chinadaily.com.cn]

After the successful online campaign 'UK Music on the Go' during the 2015 UK-China Year of Cultural Exchange, the British Council has once again joined JCDecaux Bus to launch an online activity "SHAKEspeare", September 5 to October 16. Users can create their own Shakespearian characters by scanning the QR code, taking a selfie and shaking their phone.

Wuhan, Shanghai and Chongqing will feature 106 exclusive “SHAKEspeare” buses. There will also be exclusive posters in metros across Beijing, Shanghai and Guangzhou.

Everyone can scan the QR code on the internet, bus or in the metro to win flight tickets provided by British Airways.The event commemorates the 400th anniversary of Shakespeare’s death. The program is also part of the global commemoration 'Shakespeare Lives' held by the British Council. If users are lucky enough, they can win a free journey to the UK.