Aerial view of Shanghai Disney Resort in Pudong, Shanghai, China. [Photo/IC]

Shanghai Disneyland will open to the public in two months and all the facilities and entertainment zones are in the testing stage and will be in trial operation very soon. A series of aerial images show splendid views of this giant park.

But of Disney’s most iconic properties, which many Chinese know and love, few are familiar with what Disney truly represents. Among those working to introduce Disney in its entirety to local visitors are Eddie Chien and Wayne Huang. Chien, director of consumer insights for the Shanghai Disney Resort, is responsible for collecting consumer data that can inform marketing decision-making. Meanwhile, Huang, the resort’s director of marketing, focuses on promoting Disney culture to Chinese consumers, a job that includes creating content for social media, television and other channels.