Photo taken on May 27, 2015 shows the opening ceremony of China-Guest of Honor 2015 BookExpo America's Global Market Forum in New York, the United States.[Photo/Xinhua]

Bringing in nearly 10,000 book titles from some 150 publishers, China came under the spotlight in this "publishing and cultural capital of the world" as BookExpo America (BEA) 2015 kicked off in New York City's Javits Center Wednesday.

Banners and posters promoting China-themed books and Chinese authors, an overcrowded opening ceremony with simple speeches yet huge media coverage, girls in ancient costumes showing art of tea or calligraphy ... Everything in and outside of the China Pavilion at the expo venue suggests a strong and proud presence of an emerging publishing power invited for the first time as the guest of honor for the BEA Global Market Forum.