NBC's $12 billion Olympic Games bet stumbles
By Bloomberg | China Daily | Updated: 2016-08-23 07:33
Back in June, Steve Burke described what he called his Olympics "nightmare".
"We wake up someday and the ratings are down 20 percent," the chief executive officer of NBCUniversal said at a conference.
"If that happens, my prediction would be that millennials had been in a Facebook bubble or a Snapchat bubble and the Olympics have come, and they didn't know it."
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