International publishers will see their intellectual property protected better in China, thanks to a milestone agreement between China's biggest internet search engine Baidu Inc and the International Publishers Copyright Coalition.

Under a memorandum of understanding signed on Wednesday, the two organizations will cooperate in tackling online IP infringement.

For example, they will help IP rights holders find out if their rights are being infringed, and if so, will take down the infringed content from the Baidu search engine.