At 2:51 pm on Wednesday wild cheers erupted around Wimbledon's Court One.

Were the fans showing their appreciation for yet another Roger Federer wonder shot, or excited by the arrival of Hollywood A-lister Bradley Cooper in Federer's players' box?

No. The noisy ovation was for Gilles Simon as the French hustler became the first man at this year's championships to break the mighty Federer serve.