A raft of programs now aim to offer vital business basics to new generation of entrepreneurs, reports Meng Jing.

Forget running a successful multibillion - dollar business empire - it seems that sharing knowledge has become an even more attractive pursuit for some of the country's best-known business tycoons.

First, Jack Ma, executive chairman of Alibaba Group Holding Ltd, held a lecture for the first batch of students at Hupan College, a new institution in Hangzhou, Zhejiang province, dedicated to turning businesspeople into great entrepreneurs.