Initative targeted at students aims to address shortage of high-quality professionals in the movie industry across the country. Huang Ying reports.

For the first time, Zheng Xiaoyun is a bit closer to achieving her dream of becoming a film director, thanks to a student video competition.

The intense five-month BRAiN iT ON! competition, which was launched by the Jebsen Industrial in March, offered contestants a chance to shoot their own films with the most advanced digital camera in the market - the Arri Alexa camera.