China's largest ever pyramid-selling prosecution case has begun in a court in Zhejiang province.

The alleged scheme, managed through a shopping website based in Jinhua, is believed to involve not only the largest ever amount of money in such a case, but also the most people.

Prosecutors claim the suspected website, www.wjgw.com, had been convincing netizens of guaranteed refunds after shopping online since its establishment in 2010.