Hotels up ante on services with butlers and limousines, Liu Weifeng and Li Fusheng report.

In the nation's highly competitive hospitality market, luxury hotels are hoping to gain an edge by offering customized services and wooing guests with unique experiences.

According to the management of the Ritz-Carlton Beijing, the hotel is striving to exceed the wildest expectations of its guests as part of its parent company's newly launched campaign to create unforgettable memories for discerning travelers.