Chinese telecom operators have stepped up their efforts to boost their business through exploring online channels, since more people in the country prefer shopping on the Internet.

On World Telecommunication and Information Society Day, which fell on Friday, Chinese mobile carriers launched different e-commerce campaigns to attract clients' attentions.

China Mobile Ltd, the nation's biggest mobile carrier with 726 million subscribers, said that Friday was its first "Online Shopping Day" and offered favorable prices for people topping up accounts, purchasing mobile phones, or registering a telecom service plan.