BEIJING - A senior official on Sunday urged publicity authorities to better tell the story of China's development to the world.

Authorities and media should widely publicize the Chinese dream of national rejuvenation and explain the country's efforts of peaceful development and common development with the world, said Liu Qibao, head of the Publicity Department of the Communist Party of China Central Committee.

He made the remarks at a conference on how to make China better understood by the world.

Liu encouraged better discussion of China's economic development and its contribution to the world as well as its progress in democracy, politics, social welfare, science and technology.

Excellent stories about Chinese people and families should be promoted and the charm of Chinese culture displayed to the world, he said.