China Education TV, National Geographic Channel and Yunnan TV celebrated the opening of a summer camp they initiated together in Beijing on Aug 7.

It is the first time National Geographic has launched such camps in China in cooperation with local TV stations.

The camp, which wants to help more than 10 members from around China get firsthand experience of wildlife and waken the public's ecological awareness, will be headed by Brady Barr, a celebrated reptile zoologist and field anchor for the National Geographic Channel.

They will go to the tropical forests in Xishuangbanna, in Yunnan province, on a journey to discover and film wild plants and animals, including the wild Asian elephants.

Two film crews of Yunnan TV will follow the camp. The program will be broadcast on Yunnan TV, Channel 3 of China Education TV and the National Geographic's Chinese programs.