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Statistics from iResearch Consulting Group, however, suggest there are now 219 million animation, comics and games followers, which has doubled in the past two years.

Jiang Xinyi, a 22-year-old student from Shanghai, is a big fan of Bilibili's videos.

"Rather than finding the comments from other viewers disturbing, I really enjoy watching them," she said.

"Most are hilarious and make the videos even more entertaining."