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Mandarin becomes a new vehicle for automakers to woo customers

By Li Fusheng and Erik Nilsson (China Daily) Updated: 2016-04-28 02:22

Mandarin becomes a new vehicle for automakers to woo customers

Olaf Kastner, president and CEO of BMW Group Region China.[Photo provided to China Daily]
The head of BMW's China operations, Olaf Kastner, stumbled through an entire speech in Mandarin when the carmaker opened its engine plant in January in Liaoning province, its first outside Europe.

The company's Chinese name, Baoma, translates as "precious horse" — as in the type that pulls a luxurious carriage.

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