A mobile phone application was specially developed so users can easily learn at anytime, anywhere.

The company views its qualifications as three pillars. The first pillar is to find the right people, the next is to develop their skills and the third is to retain those now-qualified people.

BMW carefully prepares its managers for leadership, in addition to paying good salaries to avoid talent loss. All of its managers receive training to guide their staff as an important part of their qualifications.

Sun Qiang, a workshop manager for BMW in after-sales service since 2004, told the media he took the responsibility to pass his repair and maintenance experience and service philosophy to new employees.

Geissler said: "People development for us is an ongoing process, or in other words, a lifelong journey. It's really a career path. It's about learning from others. It's learning from history."