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A vendor dressed like the Pig Zhu Bajie, a character from the classic novel Journey to the West, sells roasted pig's feet on a street in Changchun city, Northeast China's Jilin province, April 20, 2015. In the novel, Zhu Bajie was exiled from Heaven for misbehavior and was reborn as a pig-monster on Earth. The funny outfit has turned out to be an effective marketing stunt that has dramatically booted his sales. [Photo / IC] |
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