An opening ceremony named "Rural civilization action in Shandong -- a group interview by national online media" was held on Sept 10 in Jinan city, Shandong province. [Photo/Agencies]

An opening ceremony named "Rural civilization action in Shandong -- a group interview by national online media" was held on Sept 10 at Shandong Museum in Jinan, Shandong province.

Hundreds of online media journalists from nationwide have joined the activity. The group interview will cover 12 cities and last until Sept 15.

The aim of the activity is to show and promote the new changes in people's living environment, life philosophies and spiritual outlook in the Shandong countryside.