Center
World Cup helps industry score profits
By Zhan Lisheng (China Daily)
Updated: 2006-07-11 08:38
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The drinks industry has reported above-average sales in the past month thanks to local enthusiasm for the just-concluded football World Cup.
Zhong Yang, secretary of Guangzhou Spirits Industry Association, told China Daily that sales of spirits reached 1.5 billion yuan (US$185 million) during the World Cup period, a surge of over 30 per cent on the average month.
 A customer walks past Tsingtao beer cans at a supermarket in Nanjing, the drinks industry has reported above-average sales in the past month thanks to local enthusiasm for the just-concluded football World Cup. [Reuters] |
"Foreign brands were the big sellers this month," Zhong added.
Bar owners expressed their satisfaction with World Cup-driven sales.
"Sales of spirits and beer at our bar more than doubled during the World Cup period," said Lu Zhonghua, owner of 1996 Bar in Guangzhou's Tianhe District.