Advertising: Direct marketing sector
(Xinhua)
Updated: 2006-08-14 11:05
China's direct marketing sector is expected to reach 6 billion yuan (750
million US dollars) to make up 3 percent to 5 percent of the advertising
industry's total turnover this year, said Zhou Keren, chairman of China's
Commercial Advertising Association.
New social trends and technologies are remaking the marketing landscape and
the development of so-called precision marketing is gaining momentum, Zhou told
the 2006 Precision Marketing Forum held in Beijing recently.
Precision marketing differs from mass marketing and is designed to deliver
messages that are aimed at a viewer's specific wants and needs.
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