"The companies who are with us today represent a shared commitment to long-term partnership," British Ambassador to China Peter Wilson said at the fair, adding that the delegation's focus areas — advanced manufacturing, digitalization, green growth, and innovation-led development — align with Chongqing's priorities.

Lewis Neal, HM trade commissioner for China and Hong Kong, said that the UK sees a growing role for western China and brings particular strength in services to help local businesses expand abroad.