The ICEIE attracts many visitors. [Photo provided by Lin Yuyang to swj.xm.gov.cn]

The sixth China (Xiamen) International Cross-border E-commerce Expo (ICEIE) opened at the Xiamen International Conference and Exhibition Center on June 8. The three-day expo will run through June 10. On its opening day, global merchants and buyers flocked to the event, while simultaneous multi-platform live streams drew nearly 1 million views.

This year's expo covers over 50,000 square meters with 1,500 international standard booths. It brings together more than 30 industry clusters from across China, nearly 1,000 source manufacturers, over 30 leading global cross-border e-commerce platforms, as well as hundreds of service providers.

The expo features more than 30 top cross-border e-commerce platforms covering global markets, including Southeast Asia, North America, Europe, Latin America, Japan, South Korea, and Russia, offering businesses one-stop platform access and comprehensive policy support.

Chinese and foreign merchants use this expo as a platform for exchanges. [Photo provided by Lin Yuyang to swj.xm.gov.cn]

It brings together both established giants like Amazon and eBay, as well as emerging platforms such as Temu, SHEIN, and TikTok Shop, plus regional leaders including Shopee and Coupang. Together, they offer fresh perspectives on global expansion.

Buyers from 20 countries and regions, including Singapore, Thailand, and Malaysia, attended the expo. A dedicated matchmaking zone was set up to align supply with demand. The South Korea Pavilion, a six-time participant, brought over 50 Korean companies and more than 200 selected products, showcasing health products, ingestible beauty items, and infant supplies.

More than 20 curated events will take place during the expo, helping cross-border businesses grow sustainably through industry insights, hands-on skill building, and targeted resource matching.