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Chinese film-tech firms gain ground in Hollywood

By RENA LI in Los Angeles | chinadaily.com.cn | Updated: 2026-06-10 11:24
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On the Universal Studios Lot, a Hollywood backlot normally used for film shoots, was transformed into a hands-on production playground where cinematographers moved between soundstages and outdoor sets testing lighting systems, camera rigs and virtual production tools from around the world.

Among the busiest exhibits at Cine Gear Expo LA were those of Chinese manufacturers, whose products have become increasingly common on film sets in Los Angeles and beyond. Industry participants said Chinese companies are helping make professional filmmaking technology more accessible while driving innovation across the sector, reflecting China's growing influence in film-production technology.

Chinese-made cameras, lighting systems and production accessories once struggled to gain acceptance in Hollywood. Today, they occupy some of the most prominent spaces at industry events and are widely used by major studios, rental houses and independent filmmakers.

"Chinese lighting products were not widely accepted in Hollywood in the past," cinematographer Shane Hurlbut told China Daily. "Now I'm seeing tremendous growth. Chinese companies are incorporating advanced technologies and achieving remarkable progress in areas such as color science. Their lighting products are truly changing the industry."

Hurlbut, whose credits include Terminator Salvation, Act of Valor and Into the Blue, said advances in lighting control, color accuracy and motorized systems are expanding creative possibilities for filmmakers.

Among the most prominent exhibitors were Chinese brands such as Aputure, Nanlux and Accsoon. Their exhibits stood alongside industry veterans such as Sony, ARRI and RED Digital Cinema.

Mitch Gross, director of marketing at Aputure, said the company's growth has been driven by close engagement with filmmakers and production professionals.

"We understand what their needs are, and by understanding that, we are innovators to create new technologies, so that we best serve them," Gross said.

Originally focused on motion-picture production, Aputure has expanded into broadcast television and live-event production, becoming one of the most widely used lighting brands in North America.

"We are in the motion picture film industry. We are the dominant brand in the industry," Gross said.

According to Gross, the company's products are manufactured in China, while marketing, sales and distribution operations are managed through its US offices, reflecting the interconnected nature of today's global film-technology supply chain.

Gross acknowledged that tariffs have affected profitability, but said the company has maintained pricing by prioritizing long-term customer relationships.

"Tariffs certainly have an impact on our profitability," he said. "But we are still able to maintain our pricing because we believe in our clients and our connection to our clients."

Despite ongoing trade tensions between China and the US, Gross said industry cooperation remains strong.

"There's no animosity that happens on the ground between the clients and manufacturers," he said. "We're just trying to do our work and serve our clients as best we can."

The growing influence of Chinese manufacturers was evident throughout the expo. Along New York Street on the Universal Studios backlot, Chinese companies demonstrated products ranging from professional lighting systems and monitors to wireless video transmission devices and robotic camera platforms.

At the booth of SmallRig, camera operator Colin Hudson, who previously worked with Chinese director Zhang Yimou on The Great Wall, lauded the practicality of Chinese-made equipment.

"The handles with a little wing are very important. It's easy to operate," Hudson said, adding that he hopes to see more collaboration between Chinese and American filmmakers.

Industry observers noted that Chinese companies now occupy a dominant position in the camera-rigging sector, producing cages, handles, baseplates and support systems used throughout the global film industry.

Chinese companies are also expanding into emerging areas such as virtual production, real-time rendering, wireless workflows and artificial intelligence-assisted content creation, all of which received significant attention at this year's expo.

Sammy Vazquez from Shenzhen-based Hollyland said American customers have responded positively to Chinese technology because of its combination of performance and affordability.

"We have a massive R&D department back in China that's constantly working, testing things out and taking feedback from people all over the world, not just America," Vazquez said.

For Chinese manufacturers, Hollywood remains both a key market and a testing ground for innovation.

Gary Wong, whose company has developed robotic camera systems for the film and broadcasting industries for more than a decade, said expanding in the United States remains a priority.

"We have a sales partner and distributor here," Wong said. "We hope to expand our presence in the US market, particularly in Hollywood."

Industry executives said one of China's competitive advantages is the speed at which companies can move from research and development to commercial production.

Malcolm Mills from Nanlux Americas said major studios increasingly value that capability.

"They believe the innovation is very strong from China," Mills said. "They understand that manufacturers in China are very quick to the market, so we can develop the R&D side very quickly and come to market quickly. That's important for the studio."

Mills said the company works with major Hollywood studios including Warner Bros., Sony Pictures Entertainment and Universal Pictures.

"Eventually, we'll occupy a large market share for the cinema film market," he said.

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