During her recent visit to China, Crevoiserat said the group has stayed closely attuned to Chinese consumers, with a particular focus on the lifestyles, values and consumption preferences of younger generations.

As Chinese consumers increasingly prioritize quality, emotional connections and self-expression, the company is forging lasting and profound emotional bonds with them through localized product development, omnichannel engagement and deeper cultural resonance, she said.

For example, initiatives such as the "China Cool" project support the growth of young Chinese design talent, infusing the brand with local inspiration and innovative vitality.

The company continues to optimize touchpoints across offline retail, digital platforms and content ecosystems to deliver brand experiences aligned with local preferences and younger consumers.

She said that over the next decade, about 5 million Chinese consumers will come of age each year. The company's brands aspire to be the choice for "the first handbag" in these young consumers' lives.

Ralph Lauren Corp has also benefited from the rebound in Chinese demand.

The company on May 21 reported fourth-quarter revenue growth of 17 percent on a reported basis, while Asia sales climbed 31 percent. China was the standout market, with sales surging more than 50 percent during the quarter.

Executives attributed the growth to strong Chinese New Year spending, expansion across key Chinese cities and a broad push into localized digital marketing.

President and CEO Patrice Louvet pointed to a range of China-focused initiatives during the earnings call, including digital red-envelope campaigns on WeChat and a large drone show in Shenzhen, Guangdong province, tied to Chinese New Year festivities.

"China performance was supported by an exceptionally strong Chinese New Year, along with further expansion across our top six city clusters and on Douyin," Louvet said.

Chief Financial Officer Justin Picicci said the company was also scaling its digital ecosystem across China while increasing engagement on local social-media platforms.

Meanwhile, Canada Goose Holdings Inc's fourth-quarter revenue rose 18 percent, while China sales increased more than 24.2 percent to 172.2 million Canadian dollars ($124.7 million).

The Canadian outerwear maker said results were supported by expanded product offerings and the launch of its first Chinese New Year capsule collection, part of a broader strategy to increase product newness and deepen engagement with Chinese shoppers.

The company also introduced its largest spring collection to date as it seeks to broaden appeal beyond winter apparel and establish itself as a year-round luxury lifestyle brand.

Taken together, the earnings reports suggest premium international brands are succeeding in China by leaning heavily into localized storytelling, digital ecosystems and culturally tailored experiences rather than relying solely on traditional luxury positioning.

The strategy appears especially effective with younger consumers. Gen Z and millennial shoppers in China are increasingly driving growth in fashion and lifestyle categories, industry analysts said, particularly for brands that can combine global prestige with local cultural fluency.

Cheng Weixiong, a fashion analyst and founder of Shanghai Liangqi Brand Management, said the country's multitiered consumer market continues to offer significant growth opportunities for international top designer and apparel brands.

"This resurgence is underpinned by deep-seated consumer trust in these brands' lifestyle positioning and product quality. Sustained, high-frequency content marketing has been instrumental in driving the brands' operational turnaround," Cheng said.

The resilience in apparel and luxury spending may also reflect a broader shift in Chinese consumption patterns. Consumers are becoming more selective, prioritizing experiences, emotional value and identity-driven purchases over purely functional spending, he added.

wangzhuoqiong@chinadaily.com.cn