Lychee is a typical fruit variety in summer in Guangdong. The total lychee production in the province is expected to be between 1.1 million and 1.35 million metric tons in 2026, according to local agricultural and rural affairs authorities.

In addition to sales of the fresh fruit, new consumption scenarios for lychee have emerged in recent years, with lychee-infused beverages and snacks becoming new trends.

Innovative products like lychee ice cream, lychee cake, lychee yogurt and lychee cold brew coffee have helped integrate lychees into everyday consumption items and broaden their appeal beyond traditional uses.

Sales of the lychee ice cream exceeded expectations since its launch, and it is likely to become the sales champion of the year, according to Wuyang Frozen Food Co Ltd.