"It's about feeling the dust of time beneath your feet and recognizing our shared human journey."

For coffee lovers, Ethiopia has rolled out an immersive route into its southwestern highlands, the heartland of Arabica coffee. Travelers can walk through coffee forests, meet farmers, witness harvesting and processing, and participate in a traditional Ethiopian coffee ceremony, known locally as, Buna Tetu (come drink coffee).

"These experiences transform abstract concepts into delightful, aromatic, and cultural memories," Yimam says.

Sun had the chance to experience this tradition firsthand. One evening, a coffee ceremony was prepared for him. Frankincense was lit, and coffee beans were roasted, ground, and brewed before his eyes.

He was told that in Ethiopia, coffee is enjoyed in three rounds. As he sat watching the smoke rise, he found himself in an unfamiliar space.

"I suddenly realized I hadn't sat this 'slowly' in a very long time. No phone, no next plan, nothing that needed to be documented," he reflects.