The cooperation is not simply about supply and marketing collaboration, but based on years of cooperation, further deepening the collaboration of the entire industry chain. Among them, JD relies on nearly 30,000 JD Malls, JD Electric City Flagship Stores, and Home Appliance Specialty Stores nationwide to provide full channel coverage support from first-tier cities to counties, towns, and rural areas for the four major brands, helping them reach a wider range of consumer groups.

Gree also teamed up with JD, signing an agreement in 2015. In 2024, they had a new partnership, launching AI energy-saving products, including air conditioners, refrigerators, washing machines, water purifiers, heaters, and other new home appliances.

Zhang Jing, air conditioner purchaser of JD, said: "The cooperation between Gree and JD this time is not only a simple business alliance, but also a deep integration of innovation and service between the two industry giants. In the future, both parties will further deepen cooperation and provide consumers with more personalized products and services through cutting-edge technologies such as big data analysis and intelligent logistics."

Lu Qun, sales director of Gree, said: "The series of Gree household appliances products are positioned as healthy, intelligent, and personalized, and are important achievements of Gree's core development strategy of 'good appliances made by Gree'. Gree will deeply cooperate with JD and is committed to providing consumers with a more convenient and reassuring consumption experience."

Guo Tao, individual angel investor and an expert in AI, said: "Internet giants choosing to cooperate with home appliance companies is essentially driven by the two-way demand for technology implementation and scenario monetization."

"From the perspective of internet giants, AI technology requires physical scenarios to realize commercial value. Home appliances, as a high-frequency entry point for households, are an ideal scenario for the implementation of AI big models and internet of things technology," he said.

Furthermore, he said: "By equipping small appliances with 'intelligent brains', technologies such as voice interaction and personalized services can be transformed from concepts to daily experiences, which not only verifies the practicality of the technology, but also accumulates massive user behavior data to feed back model iteration."

At the same time, according to Guo, the home appliance market is large and close to the consumer end. Thus, "collaborating with home appliance companies can quickly transform technology into products, and seize the opportunity in the intelligent hardware ecosystem".

He also noted that traditional products are severely homogenized, and AI is the key to breaking through growth bottlenecks. The technological capabilities of large factories, Guo said, can help household appliance enterprises quickly achieve product upgrades, such as optimizing voice control accuracy through large models, automatically adjusting device parameters according to user habits, and enhancing product premiums and user stickiness.

"And the traffic and channel resources of large factories can also help home appliance companies connect production and sales links, reducing innovation costs," he added.