Dalian Talent Group, a high-end candle and aromatherapy producer based in Dalian, Liaoning province, is showcasing its self-developed branding products and licensed IP during the fair. "Our brand strategy is built on a dual-track approach — proprietary brands and licensed brands — which makes our products more competitive and sales channels more diverse and stable," said Wang Lixin, chairman of Dalian Talent Group.

Licensed brands are a key advantage in the company's global expansion, according to Wang. The company has produced high-end products with world-class IPs, such as Disney and Hello Kitty, as well as international fashion and lifestyle brands, like French Connection and Castore. The company's product range has expanded from adorable candle designs to body care products and other home and lifestyle items.