Senior executives of management consulting firm McKinsey & Company have urged Chinese companies going global to integrate into the local ecosystem, and customize and develop products for the local market to meet the needs of customers.

Sheng Hong, senior partner of McKinsey & Company, said: "For many Chinese companies, growth has always been their top priority throughout history.

"For them, if they need to continue maintaining this growth momentum, going global is an essential choice."

Joe Ngai, senior partner of McKinsey & Company and chairman of McKinsey Greater China agreed with his colleague: "Going global is an inevitable road for Chinese companies.

"In the past, when Chinese companies go global, they merely sold their products to overseas. Now, they are starting to settle down overseas.

"They began to establish overseas office or branch, rather than merely selling their products. The process of China transforming from a global production base to a globalized multinational corporation is happening," Ngai added.

"When you enter a country's market, you need a lot of customized products, understand local needs and build relationships with local partners," Sheng said.

"The point is to think of how to integrate into the local ecosystem, understand local needs, customize and develop for the local market, and meet the needs of local customers, rather than just offering standardized products."

Data from the Ministry of Commerce showed that by the end of 2025, Chinese companies had established over 50,000 branches overseas, covering over 190 countries and regions globally.